Promotional Culture and Convergence by Helen Powell

Promotional Culture and Convergence by Helen Powell

The rapid growth of promotional material through the internet, social media, and entertainment culture has created consumers who are seeking out their own information to guide their purchasing decisions. Promotional Culture and Convergence analyses the environments necessary for creating a culture of collaboration with consumers, and critically engages with key areas of contemporary promotional development, including: promotional culture's primary industries, including advertising, marketing, PR and branding, and how are they informed by changes in consumer behaviour and market conditions how industries are adapting in the digital age to attract both audiences and advertising revenue the evolving dialogues between 'new consumers' and producers and promotional industries.

Helen Powell is Programme Leader for Media & Creative Industries at the University of East London where she teaches Advertising and Consumer Studies. Her previous publications include Stop the Clocks! Time, Cinema and the Narrative (2012) and The Advertising Handbook (3rd ed, 2009).

SKU	Unavailable
ISBN 13	9780415672801
ISBN 10	0415672805
Title	Promotional Culture and Convergence
Author	Helen Powell
Condition	Unavailable
Binding Type	Paperback
Publisher	Taylor & Francis Ltd
Year published	2013-04-11
Number of pages	256
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.