Promotional Marketing by Roddy Mullin

Promotional Marketing by Roddy Mullin

In today's connected world, promotion is fundamental to everything we do to drive business

"This book covering the promotional aspects of the marketing mix is unusually written by a Chartered Mechanical EngineerRoddy Mullin understands the need to deliver practical advice to businesses of any size or category. I commend it."

Geoff Baker FIMechE, President, The Institution Of Mechanical Engineers

"A comprehensive, up-to-date and practical guide to using promotional marketing to achieve business objectives. Roddy Mullin, a professional marketer, former CIM Council member and Branch Chairman, has applied his 30 years of business experience and knowledge to excellent effect. This second edition of ‘Promotional Marketing’ is crammed with relevant advice, and enhanced with wide-ranging case studies and user templates. Practising marketers in small and large companies, UK or international, will find it of immense value."

Tess Harris, HonFCIM, Trustee The Marketing Trust, former Chairman the Chartered Institute of Marketing.

"Delighted to endorse Promotional Marketing on behalf of all aspiring Entrepreneurs"

Lee Robertson BA Chartered FCSI Chartered Wealth Manager, Master, City of London - Guild of Entrepreneurs

"An excellent text for students of sales and marketing"

Chris Bestley, Module leader, Promotional Marketing module, Marketing Communications MA, University of Westminster.

Roddy Mullin is both a Chartered Engineer and a Chartered Marketer. Since 1987 he has been in consultancy helping some 300 companies in the UK particularly with marketing. He is a Fellow of the IMechE, CIBSE, CIM and RSA. He is the ex-Senior Warden of the Worshipful Company of Marketors. His Sales Promotion book (updated in September 2014 as Promotional Marketing) is the core text of the Institute of Promotional Marketing Diploma for which he is also an examiner. Colin Harper BSc (Psychology) MA (Marketing) is a member of the Chartered Institute of Marketing, the ex-Director of Insight for the Institute of Promotional Marketing and Director of Insight for The Retail Bulletin. He is also CEO of RetailVitalStatistics.com.

SKU	Unavailable
ISBN 13	9780815359951
ISBN 10	0815359950
Title	Promotional Marketing
Author	Roddy Mullin
Condition	Unavailable
Binding Type	Paperback
Publisher	Taylor & Francis Inc
Year published	2018-05-17
Number of pages	312
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.