Promotional Marketing Law by Philip Circus
Promotional Marketing Law: A Practical Guide (previously titled Sales Promotion and Direct Marketing Law: A Practical Guide) offers comprehensive advice on the law relating to sales promotion. This book highlights key developments and helps you to avoid possible legal pitfalls and offers straightforward, no-nonsense advice. It uses a question and answer format for quick reference, saving you valuable time. Covering questions regularly raised by sales promotion and marketing professionals, this book is based on many years of practical experience on the part of the author.
In addition to his Lawmark consultancy practice, Philip Circus is Legal Affairs Director of the Institute of Sales Promotion (ISP), Legal Advisor to the British Promotional Merchandise Association (BPMA) and Regulatory Affairs Consultant for the Internet Advertising Bureau (IAB).
| SKU | Unavailable |
| ISBN 13 | 9781847667397 |
| ISBN 10 | 1847667392 |
| Title | Promotional Marketing Law |
| Author | Philip Circus |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Bloomsbury Publishing PLC |
| Year published | 2011-02-28 |
| Number of pages | 314 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |