Proven Strategies in Competitive Intelligence by John F Prescott

Proven Strategies in Competitive Intelligence by John F Prescott

Proven Strategies in Competitive Intelligence bietet die besten Ideen und erfolgreichsten Verfahren f r die strategische Planung und Umsetzung eines Competitive Intelligence Programms in mittelst ndischen und gro en Unternehmen. Dieses Buch ist eine wahre Fundgrube aktueller Strategien, Methoden und Verfahren zum Thema Competitive Intelligence (CI). Anhand von Fallstudien renommierter Unternehmen werden Methoden und Benchmarks im Bereich CI anschaulich erl utert. Ein ma geblicher Leitfaden zu einem topaktuellen Thema. Geschrieben von f hrenden Experten.

JOHN E. PRESCOTT, PhD, is Professor of Business Administration at the Joseph M. Katz Graduate School of Business, University of Pittsburgh, and Executive Editor of Competitive Intelligence Review. He is the content expert for CI benchmarking studies conducted by the American Productivity and Quality Center. STEPHEN H. MILLER is Managing Editor of Competitive Intelligence Review and Editor-in-Chief of Competitive Intelligence Magazine, published by the Society of Competitive Intelligence Professionals. With nearly 7,000 members, the SOCIETY OF COMPETITIVE INTELLIGENCE PROFESSIONALS (SCIP) is the premier community for professionals worldwide who are interested in this field. In addition to its peer-reviewed journal, SCIP sponsors several publications, including a newsletter and a magazine, as well as numerous seminars, conferences, and www.SCIP.org

SKU	Unavailable
ISBN 13	9780471401780
ISBN 10	0471401781
Title	Proven Strategies in Competitive Intelligence
Author	John F Prescott
Condition	Unavailable
Binding Type	Hardback
Publisher	John Wiley & Sons Inc
Year published	2001-03-27
Number of pages	352
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.