Psychology of Persuasion, The by Kevin Hogan

Psychology of Persuasion, The by Kevin Hogan

Kevin Hogan teaches you . . . to help you turn wary prospects into willing-and satisfied-customers.
-Selling Power

Nowhere else have I seen all the secrets of persuasion gathered together in one easy-to-read book. You'll want to keep this book close at hand but well hidden from your competitors!
-Richard Brodie, author, Virus of the Mind: The New Science of the Meme

The Psychology of Persuasion is practical, sensible, workable, and totally accessible to the non-specialist general reader.
-Midwest Book Review

This book is practical, useful, and insightful, and it will make a difference in your life.
-Richard L. Weaver I, PhD, author,
And Then Some: Essays to Entertain, Motivate, and Inspire!

This book contains the most powerful tools, strategies, and techniques of persuasion for your personal and business life. These strategies and techniques are utilized by the top businesses in the world-now they are available to you!

Learn how to

Influence others to your way of thinking
Read the body language of other people instantly
Create rapport in seconds with almost anyone
Discover what other people really want and need
Help others see you as the answer to their problems
Close sales at three times your current ratio

Kevin Hogan is the author of fourteen books and is recognized internationally as a leading expert in persuasion and influence in selling. He has been featured on CN, Fox, BC, and CBS news. He has consulted for numerous Fortune 500 companies and has been a go-to body language expert for magazines such as Selling Power, Self, Men's Health, Woman's World, Cosmopolitan, Playboy, and Maxim.

Kevin Hogan is a nationally recognized public speaker and the creator of the Success Dynamics Foundation, a non-profit organization dedicated to teaching schoolchildren how to make sound drug-use decisions. He is a sought-after body language expert who has even interpreted President Clinton's mood during a televised speech for the New York Post. He has a Ph.D. in clinical hypnosis from the American Institute of Hypnotherapy in Irvine, California, and a doctorate in clinical hypnotherapy from the American Institute of Hypnotherapy in Irvine, California. Youngstown, Ohio's American Institute of Holistic Theology offers a master's degree in metaphysics. Dr. Hogan practices clinical hypnotherapy and treats patients on a regular basis. He lives in the Minnesota town of Eagan.