The Psychology of Price by Leigh Caldwell
Explaining the science behind pricing, The Psychology of Price has practical, jargon-free advice on pricing strategies and techniques that can be immediately applied. Includes a toolkit to work out the price point for any product plus expert tips to help businesses understand consumer behaviour and achieve higher sales.
Leigh is a pricing expert and leading researcher in behavioural economics, writing the UK's most popular behavioural blog (www.knowingandmaking.com) and appearing as a frequent guest on BBC News. By background a mathematician and economist, he is the founder and chief executive of Inon, the UK's leading pricing consultancy.
| SKU | Unavailable |
| ISBN 13 | 9781780590073 |
| ISBN 10 | 1780590075 |
| Title | The Psychology of Price |
| Author | Leigh Caldwell |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Hodder & Stoughton |
| Year published | 2012-11-02 |
| Number of pages | 248 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |