Public Opinion by Carroll J Glynn

Public Opinion by Carroll J Glynn

Public Opinion is a comprehensive and interdisciplinary examination of public opinion formation and change. The authors explore the nature of political and social attitudes in the United States and how these attitudes are shaped by various institutions, with an emphasis on mass media. The book draws on the wide range of scholarship in political science, psychology, sociology, and communications to help undergraduates understand public opinion in America. The book surveys the public opinion field, but it also serves as a provocative starting point for the discussion of citizen moods, political participation, and voting behavior. Multiple sidebars, illustrations, tables, and figures enable students to explore all aspects of the elusive phenomenon we call public opinion. Thoroughly updated, this edition includes new data and discussions throughout, including a chapter on economic and rational choice approaches to understanding public opinion. The chapters are carefully constructed to introduce terms and concepts to both advanced students and those unfamiliar with the field.

"Simply the best book published on public opinion todayNo other authors do a better job in covering how public opinion is formed, measured, and used in democratic society. Scholars and students of public opinion will love reading and learning form this superb book." -Kenneth F. Warren, Saint Louis University; President of the Warren Poll; and author of In Defense of Public Opinion Polling "Public Opinion is a delightful text that is both theoretically sophisticated and imminently readable. A valuable teaching resource that covers the traditional material thoroughly but also includes unique topics that draw on the broad expertise of its authors." -Clyde Wilcox, Georgetown University

Carroll J. Glynn is professor and director of the School of Communication at The Ohio State University. Susan Herbst is Provost and Executive VP for Academic Affairs at the State University of New York, Center at Albany. Garrett J. O'Keefe is professor of journalism at Colorado State University. Robert Y. Shapiro is professor of political science at Columbia University. Mark Lindeman is assistant professor of political science at Bard College.

SKU	Unavailable
ISBN 13	9780813341729
ISBN 10	0813341728
Title	Public Opinion
Author	Carroll J Glynn
Condition	Unavailable
Binding Type	Paperback
Publisher	Taylor & Francis Inc
Year published	2004-09-03
Number of pages	512
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.