Public Relations by Edward L Bernays

Public Relations by Edward L Bernays

Public relations as described in this volume is, among other things, society's solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest. Edward L. Bernays (1892-1995) helped found the profession of counsel on public relations. From 1919, in partnership with his wife, Doris E. Fleischman, he advised a Who's Who of industry, profit and nonprofit organizations, and government. A graduate of Cornell University, Bernays was Professor of Public Relations at New York University and the University of Hawaii.

Edward Bernays (1891-1995) was a public relations pioneer who immigrated to the United States from his native Austria in the 1930s. Bernays created and popularized several strategies for influencing public opinion during his work in public relations on behalf of a diverse clientele that included major firms and industrial organizations, governments around the world, and advocacy groups in a variety of professions. In 1971, he said that when public relations is applied well, it serves to legitimize an essential concept of our society: competition in the marketplace of ideas and things.

SKU	Unavailable
ISBN 13	9781607967125
ISBN 10	160796712X
Title	Public Relations
Author	Edward L Bernays
Condition	Unavailable
Binding Type	Paperback
Publisher	WWW.Snowballpublishing.com
Year published	2014-05-06
Number of pages	384
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.