Public Relations by Paul Baines
A guide to public relations management. It provides a comprehensive analysis and explanation of a range of PR techniques, spanning both inhouse and agency practice. It presents the core strategies for successful PR combining this with advice on implementation and the everyday techniques that every PR person needs to grasp.
I particularly enjoyed this book, as it provides a practical, as well as academic, insight into the public relations industry and what it takes to succeed within itWith an ever-evolving media this book provides a very useful guide for those embarking on a career in the world of public relations. A world that has provided me with a fulfilling, challenging and exciting adventure for the past 40 years. Max Clifford, Managing Director, Max Clifford Associates Public Relations.
Paul Baines, John Egan, Frank Jefkins
| SKU | Unavailable |
| ISBN 13 | 9780750657242 |
| ISBN 10 | 0750657243 |
| Title | Public Relations |
| Author | Paul Baines |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Taylor & Francis Ltd |
| Year published | 2003-11-19 |
| Number of pages | 452 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |