Public Relations For Dummies by Eric Yaverbaum
This 2nd Edition recasts much of the information from Public Relations Kit For Dummies and updates it to use as part of this all-in-one guide to PR. The book features more than 25 percent new material and includes extensive new information on Web-based PR, including the use of text messaging, podcasts, and blogs.
"…the ideas herein will make your creative mind fly for sure!" (TamsPalm Blog, September 2006)
Eric Yaverbaum, best-selling author and managing partner of LIME public relations + promotions, has more than 20 years' experience and clients such as IKEA, TCBY, and Progressive Insurance.
Bob Bly and Ilise Benun are both New York communications professionals.
| SKU | Unavailable |
| ISBN 13 | 9780471772729 |
| ISBN 10 | 0471772720 |
| Title | Public Relations For Dummies |
| Author | Eric Yaverbaum |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | John Wiley & Sons Inc |
| Year published | 2006-05-30 |
| Number of pages | 384 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |