Public Relations Practices by Allen H Center
A casebook for undergraduate/ graduate-level courses in Introductory Public Relations, Public Relations Management, Public Relations Campaigns, Cases & Problems, and Business Communications. Written by two of the most respected and honored individuals in the field, this definitive casebook of real-life public relations situations is designed to help students develop agility in applying effective, cutting-edge public relations theories, principles, and practices to a wide variety of situations—involving all types and sizes of organizations. This text is also a useful reference book for PR professionals. Whether one is new to the field or a seasoned practitioner, the behaviorally-based techniques presented are a valuable and authoritative resource.
Patrick Jackson is now in retirement from British government service. He has devoted retirement largely to the writings of Victorian political biographies, including those of Lord Hartington, W. E. Forster, Sir William Harcourt, Lewis Harcourt, and John Morley.
| SKU | Unavailable |
| ISBN 13 | 9780136138037 |
| ISBN 10 | 0136138039 |
| Title | Public Relations Practices |
| Author | Allen H Center |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Pearson Education (US) |
| Year published | 2002-05-23 |
| Number of pages | 418 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |