Public Relations Strategies and Tactics by Dennis L Wilcox

Public Relations Strategies and Tactics by Dennis L Wilcox

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Summary

Presents an overview of public relations principles, concepts and methods, and up-to-date case studies. Topics covered include ethics and professionalism, international public relations, the environment, crisis management and diversity in the workplace.

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Public Relations Strategies and Tactics by Dennis L Wilcox

Presents an overview of public relations principles, concepts and methods, and up-to-date case studies. Topics covered include ethics and professionalism, international public relations, the environment, crisis management and diversity in the workplace.
SKU Unavailable
ISBN 13 9780321015471
ISBN 10 0321015479
Title Public Relations Strategies and Tactics
Author Dennis L Wilcox
Condition Unavailable
Publisher Pearson Education Limited
Year published 1998-12-01
Number of pages 584
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.