Public Relations Strategies and Tactics
Summary
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Public Relations Strategies and Tactics by Kristie Byrum
Addresses contemporary public relations approaches and equips students with knowledge and information about relevant theoretical frameworks and strategies for modern communication. The anthology features diverse viewpoints and carefully selected readings to offer students an understanding of public relations.
Kristie Byrum, Ph.D., APR, Fellow PRSA, is an associate professor of mass communications at Bloomsburg University of Pennsylvania and international public relations scholar. Dr. Byrum has presented her research at the World Public Relations Forum and at a multitude of academic conferences in Europe, Canada, and China. A former entrepreneur, corporate executive, and communications agency owner, she brings real-world experience to her teaching and published works. She is an awarded-winning professor, accredited public relations professional, and honored member of the Public Relations Society of America's College of Fellows.
| SKU | Unavailable |
| ISBN 13 | 9781516536610 |
| ISBN 10 | 1516536614 |
| Title | Public Relations Strategies and Tactics |
| Author | Kristie Byrum |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Cognella, Inc |
| Year published | 2018-12-30 |
| Number of pages | 340 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |