Publicity, Newsletters and Press Releases
Summary
The feel-good place to buy books
Publicity, Newsletters and Press Releases by Alison Baverstock
Perfect for those who have to create publicity, newsletters, and press releases (and who commission them from others), this new book is packed full of advice on how to generate publicity and promote public relations by using words effectively. In two sections-one giving step-by-step advice, and the other a quick reference section-it gives you examples of good and bad practice based on real-life situations. Illustrated: cartoons, boxes, 'dos' and 'don'ts', flow diagrams, easy to follow sections Practical: advice on what kind of message to present when copy-writing, establishing promotional goals, developing and sticking to a strategy, what journalists look for Problem solving: tackling letters of complaint, misunderstandings, troubleshooting strategies, sensitivities of your market, lack of creative inspiration Checklists and examples: tick as you work on producing a newsletter, writing a press release, structuring your copy.
Alison Baverstock is an expert on publishing, has written and lectured widely on the subject and runs the MA in Publishing at Kingston University. She is author of Is There a Book in You? and How to Market Your Book.
| SKU | Unavailable |
| ISBN 13 | 9780198603849 |
| ISBN 10 | 0198603843 |
| Title | Publicity, Newsletters and Press Releases |
| Author | Alison Baverstock |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Oxford University Press |
| Year published | 2002-10-01 |
| Number of pages | 96 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |