Qualitative Methods in Business Research by Anne Kovalainen

Qualitative Methods in Business Research by Anne Kovalainen

Covering all the major qualitative approaches in business research (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical, how-to guide shows how qualitative methods are used within management, marketing and organizational studies.

Eriksson and Kovalainen have improved on what was already a very useful and usable guide to the theory and application of a range of qualitative methodsAll the five new chapters add considerably to the book, but the chapters on content analysis and breaking field boundaries are particularly enlightening. This will be my go to book for research and teaching.

-- Albert Mills

Comprehensive, current and compelling, a winning combination for any research student or practitioner interested in increasing his/her knowledge about qualitative methods as they apply to business research

-- The Qualitative Report

Päivi Eriksson is a Professor of Management at the University of Eastern Finland Business School. Her research focuses on innovation, commercialization, gender and qualitative research methods. She has published research in a number of scholarly journals and co-authored a book titled Qualitative Methods in Business Research (SAGE 2008; 2nd edition forthcoming in 2015/2016).

SKU	Unavailable
ISBN 13	9781446273395
ISBN 10	1446273393
Title	Qualitative Methods in Business Research
Author	Anne Kovalainen
Series	Introducing Qualitative Methods Series
Condition	Unavailable
Binding Type	Paperback
Publisher	Sage Publications Ltd
Year published	2015-11-26
Number of pages	376
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.