Qualitative Methods in Business Research by P Eriksson

Qualitative Methods in Business Research by P Eriksson

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Summary

Covering all the major qualitative approaches in business studies (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical, how-to guide shows how qualitative methods are used within management, marketing, organizational studies and accounting.

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Qualitative Methods in Business Research by P Eriksson

Covering all the major qualitative approaches in business studies (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical, how-to guide shows how qualitative methods are used within management, marketing, organizational studies and accounting.
Academy of Finland appointed Professor Anne Kovalainen to the Minna Canth professorship in the field of women’s studies for 2010–2014. Professor Kovalainen is based at the Turku School of Economics. Her research is concerned with presumed equality and the Finnish economy from a gender perspective within the context of global economy. The project is interdisciplinary, but the focus is in the areas of social sciences and economics.
SKU Unavailable
ISBN 13 9781412903172
ISBN 10 1412903173
Title Qualitative Methods in Business Research
Author P Eriksson
Series Introducing Qualitative Methods Series
Condition Unavailable
Binding Type Paperback
Publisher SAGE Publications Inc
Year published 2008-03-17
Number of pages 352
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.