Qualitative Methods in Management Research by Evert Gummesson

Qualitative Methods in Management Research by Evert Gummesson

This edition explores and explains the use of this methodological tool. Evert Gummesson refines the basic ideas from the first edition with conceptual developments, updated literature references and current examples from research and practice.

"Evert Gummesson’s piercing relevance on the major issues of management problems and how to tackle them with qualitative research is astounding and leads to great understanding" 

-- Barney G. Glaser

"This book is a welcome contribution to the theory of science and methodology. . . The use of examples from the author’s own experiences are particularly helpful." 

-- Richard Teare * Service Industries Journal *

"Evert Gummesson has made a most worthwhile contribution to management research. His views, which draw hundreds of references from many expertise areas, deserve attention and debate." 

-- Edward Toomer and Ken Bowen * Journal of Operational Research *

Evert Gummesson is Professor Emeritus of Service Marketing and Management at the Stockholm Business School, and is its former Research Director. He graduated at the Stockholm School of Economics, has a Ph.D. from Stockholm University and is a Fellow and Honorary Doctor of Hanken School of Economics, Helsinki, Finland, and a Fellow of the University of Tampere, Finland. He is a frequent speaker at conferences, companies, executive education programs, and universities throughout the world.

SKU	Unavailable
ISBN 13	9780761920144
ISBN 10	0761920145
Title	Qualitative Methods in Management Research
Author	Evert Gummesson
Condition	Unavailable
Binding Type	Paperback
Publisher	SAGE Publications Inc
Year published	1999-12-22
Number of pages	264
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.