Qualitative Research Methods for the Social Sciences by Bruce L Berg

Qualitative Research Methods for the Social Sciences by Bruce L Berg

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Summary

Using activities and real-life examples, this work provides a comprehensive coverage of doing qualitative research on the market. It shows how to design, collect, and analyse data and then present their results to the scientific community. It also talks about the importance of ethics in research.

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Qualitative Research Methods for the Social Sciences by Bruce L Berg

Using activities and real-life examples, this work provides a comprehensive coverage of doing qualitative research on the market. It shows how to design, collect, and analyse data and then present their results to the scientific community. It also talks about the importance of ethics in research.
SKU Unavailable
ISBN 13 9780205503742
ISBN 10 0205503748
Title Qualitative Research Methods for the Social Sciences
Author Bruce L Berg
Condition Unavailable
Binding Type Paperback
Publisher Pearson Education (US)
Year published 2006-04-13
Number of pages 400
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note Unavailable