Questionnaire Design by Ian Brace
Questionnaires are vital for the market researcher: they draw accurate information from respondents; give structure to interviews; provide a standard form on which facts, comments and attitudes can be recorded; and facilitate data processing. Questionnaire Design explains the role of questionnaires in market research, and looks at different types of questionnaire and when and how they should be used. It explains how to plan, structure and compose the right questionnaire for the research you are running. Contents include: objectives in writing questionnaires differences between data collection media planning your questionnaire writing the questions types of question using prompt material layout piloting ethical issues social desirability bias and how to avoid it issues in multi-national surveys Part of the new Market Research in Practice series, published in association with The Market Research Society (MRS), Questionnaire Design is an invaluable guide for anyone studying or practising market research. Packed with expert advice, it also includes examples of the most common errors and how to avoid them.
"Effectively illustrates the importance of the questionnaire as a decision-making tool.. A useful reference for those in the market research industry and a comprehensive introduction for those interested in mastering the intricacies of questionnaire development. This highly informative volume would also serve as a valuable companion for advanced undergraduate and graduate students alike." Choice Magazine "Provides students and practitioners of market research with general rules and principles to be used in creating a questionnaire." Journal of Economic Literature "A craftsman's handbook on the inside art of drafting a questionnaire." www.getabstract.com
Ian Brace is Research Director at TNS UK. He has been a market researcher for over 30 years, during which time he worked for MAS Survey Research, NOP, Esso Petroleum, BJM Research and NFO WorldGroup. Ian is a Visiting Fellow in market research at Bristol Business School, and currently vice chairman of the council of the Market Research Society and deputy chair of the MRS Professional Standards Committee.
| SKU | Unavailable |
| ISBN 13 | 9780749441814 |
| ISBN 10 | 074944181X |
| Title | Questionnaire Design |
| Author | Ian Brace |
| Series | Market Research In Practice |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Kogan Page Ltd |
| Year published | 2004-06-30 |
| Number of pages | 288 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |