Questionnaire Design by Ian Brace
Learn how to construct and design questionnaires for more effective market research, including the rising challenges of mobile optimized surveys and reduced time spent responding.
"In a world where gathering and disseminating data has never been simpler or cheaper, questionnaire design is too often overlooked at considerable cost to those who are informed and influenced by survey resultsAnyone writing questionnaires needs a thoughtful and structured approach to avoid the many pitfalls. Step one is reading Ian Brace's comprehensive book." * Matthew Froggatt, Group Managing Director, Incite Marketing Planning *
"It is my go-to-book when I want to check up on finer points of questionnaire design and I always recommend it to my team as a source of invaluable information." * Frances Sheardown, Deputy Managing Director Insight Solutions, Kantar Media *
"Asking the right question of the right person is fundamental to good market research. Ian Brace covers every angle in this 4th edition of Questionnaire Design. It is essential reading for everyone who runs surveys." * Paul Hague, Director, B2B International Ltd and Fellow of the Market Research Society *
"Ideal for any serious market researcher who needs a quick reference book." * Media Week *
"A great practical handbook of essentials for anyone designing, or working, with questionnaires - it's the key read that I point people towards." * Kate Bolton, Kantar - Global Learning & Development, Research Foundation *
"Whether you consider questionnaire design an art or a science its importance cannot be understated. It is, perhaps, the most important part of the survey process. This book is a definitive guide on writing effective questionnaires for practical market research." * Virginia Monk, Managing Director, Network Research *
"It is my go-to-book when I want to check up on finer points of questionnaire design and I always recommend it to my team as a source of invaluable information." * Frances Sheardown, Deputy Managing Director Insight Solutions, Kantar Media *
"Asking the right question of the right person is fundamental to good market research. Ian Brace covers every angle in this 4th edition of Questionnaire Design. It is essential reading for everyone who runs surveys." * Paul Hague, Director, B2B International Ltd and Fellow of the Market Research Society *
"Ideal for any serious market researcher who needs a quick reference book." * Media Week *
"A great practical handbook of essentials for anyone designing, or working, with questionnaires - it's the key read that I point people towards." * Kate Bolton, Kantar - Global Learning & Development, Research Foundation *
"Whether you consider questionnaire design an art or a science its importance cannot be understated. It is, perhaps, the most important part of the survey process. This book is a definitive guide on writing effective questionnaires for practical market research." * Virginia Monk, Managing Director, Network Research *
Ian Brace is a fellow of the Market Research Society (MRS), running training courses on Questionnaire Design and a member of the MRS Market Research Standards Board. He has previously been director of research methods at TNS UK, a visiting professor in market research at Bristol Business School and has worked for MAS Survey Research, NOP, Esso Petroleum, BJM Research and NFO WorldGroup. Ian Brace has earned industry awards from AMSO (Research Effectiveness Awards), the Academy of Marketing and ISBA.
| SKU | Unavailable |
| ISBN 13 | 9780749481971 |
| ISBN 10 | 0749481978 |
| Title | Questionnaire Design |
| Author | Ian Brace |
| Series | Market Research In Practice |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Kogan Page Ltd |
| Year published | 2018-04-03 |
| Number of pages | 384 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |