Quick Win Social Media Marketing by Annmarie Hanlon

Quick Win Social Media Marketing by Annmarie Hanlon

QUICK WIN SOCIAL MEDIA MARKETING is aimed at busy marketing professionals with a traditional background, needing to gain a quick overview into social media for their business. It's also a useful primer for those starting their marketing journey with many practical tools, useful resources and templates that can be adapted. It contains the answers to the most frequently asked questions about social media - with sensible tips on how to adapt your business.

Hanlon, Annmarie: - Annmarie Hanlon is a Senior Lecturer in Digital Marketing at Cranfield University and a practitioner working with charities, household names and service businesses.

Originally a graduate in French and Linguistics from University of London, Annmarie gained a Master's in Business Administration, focusing on marketing planning. She studied for the Chartered Institute of Marketing Post-Graduate Diploma for which she won the Worshipful Company of Marketors' award for the best results worldwide and subsequently gained a distinction for the Chartered Institute of Marketing's E-Marketing Award. Her PhD investigated social media marketing within organisations and she was awarded the Mais Scholarship.

As an early adopter, working in 'online marketing' since 1990, she is a Senior Examiner in digital strategy, a Fellow of the Chartered Institute of Marketing, a Member of the Marketing Institute Ireland and a Liveryman of the Worshipful Company of Marketors. Her research interests include the strategic application of social media in organisations, differences in practice between generations and the technology that makes it happen.

Follow her updates on Twitter @AnnmarieHanlon

SKU	Unavailable
ISBN 13	9781781191378
ISBN 10	1781191379
Title	Quick Win Social Media Marketing
Author	Annmarie Hanlon
Condition	Unavailable
Binding Type	Paperback
Publisher	Oak Tree Press
Year published	2014-01-31
Number of pages	176
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.