The Race for the 2012 Olympics by Mike Lee

The Race for the 2012 Olympics by Mike Lee

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Summary

London's victory in the campaign for the 2012 Olympics on 6 July, 2005 was one of the biggest surprises in the history of the modern Games. For most of the two year bidding campaign, Paris was regarded as the firm favourite. But the London team never gave up on the dream of bringing the world's most prestigious sporting event back to Britain.

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The Race for the 2012 Olympics by Mike Lee

London bid leader and British Olympic hero Sebastian Coe, Tony Blair and David Beckham all played a part in winning the most competitive race for the Games in Olympic history. But it was far from plain sailing and the campaign was a rollercoaster ride of emotions: full of drama, controversy and tears from the moment businesswoman Barbara Cassani was given the task of launching the bid in 2003, to the fateful day in Singapore when her successor, Lord Coe, and the rest of the world was told London had won. Mike Lee was at the heart of this intriguing journey through the entangled world of International Olympic Committee politics, international sport, British politics and the media as he travelled the world with Coe and other team members to present London's bid.
A highly readable memoir * The Independent *
A fascinating account of what goes on behind the scenes * Observer *
Mike Lee was London 2012's Director of Communications and Public Affairs during the campaign to secure the Olympics for the city. He has previously worked as a senior adviser for the Rt Hon David Blunkett MP and as Director of Communications and Public Affairs for UEFA.
SKU Unavailable
ISBN 13 9780753511527
ISBN 10 0753511525
Title The Race for the 2012 Olympics
Author Mike Lee
Condition Unavailable
Binding Type Hardback
Publisher Ebury Publishing
Year published 2006-07-06
Number of pages 240
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.