Raising the Bar: Integrity and Passion in Life and Business - The Story of Clif Bar, Inc. by Gary Erickson

Raising the Bar: Integrity and Passion in Life and Business - The Story of Clif Bar, Inc. by Gary Erickson

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Summary

Tells the amazing story of Clif Bar's Gary Erickson and shows that some things are more important than money. This book presents an inspiring story about following your passion, the freedom to create, sustaining a business over the long haul, and living responsibly in your community and on the earth.

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Raising the Bar: Integrity and Passion in Life and Business - The Story of Clif Bar, Inc. by Gary Erickson

Tells the amazing story of Clif Bar's Gary Erickson and shows that some things are more important than money. This book presents an inspiring story about following your passion, the freedom to create, sustaining a business over the long haul, and living responsibly in your community and on the earth.
What makes this book [Raising the Bar] worth reading is that he s [Gary Erickson] as honest about his mistakes as his successes(Newsweek, October 4, 2004)
Gary Erickson-businessman, consummate outdoor enthusiast, and environmentalist-is founder of Clif Bar Inc. Erickson has been featured in People, Health, Fortune Small Business, Reader's Digest, and many other magazines as well as newspapers and television. Lois Lorentzen is professor of social ethics at the University of San Francisco. She is the author or editor of seven books and holds national offices with both academic and nonprofit organizations.
SKU Unavailable
ISBN 13 9780787973650
ISBN 10 0787973653
Title Raising the Bar: Integrity and Passion in Life and Business - The Story of Clif Bar, Inc.
Author Gary Erickson
Condition Unavailable
Binding Type Hardback
Publisher John Wiley & Sons Inc
Year published 2004-08-20
Number of pages 352
Prizes Commended for Nautilus Award (Business) 2005
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.