The Real World Guide to Fashion Selling and Management
Summary
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The Real World Guide to Fashion Selling and Management by Gerald J Sherman
The act of personal selling in the fashion industry is quickly becoming lost in a sea of flashy advertisements, Web sites, and other technological noise. Increasingly students feel selling is something some other department is responsible for, or something that magically happens. Future salespeople and sales executives must get a thorough understanding of the real-world basics of selling while in class, rather than by trial and error on the job. With a real-world practical approach, this book will start educating students on these principles in preparation for their entrance into the job market. Instructor's Guide includes options fo rorganizing the curriculum and suggestions for teaching the course.
Gerald J. Sherman teaches at Johnson and Wales University.
| SKU | Unavailable |
| ISBN 13 | 9781563674211 |
| Title | The Real World Guide to Fashion Selling and Management |
| Author | Gerald J Sherman |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Bloomsbury Publishing PLC |
| Year published | 2006-09-01 |
| Number of pages | 320 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |