The Reasoning Voter by Samuel L Popkin

The Reasoning Voter by Samuel L Popkin

The Reasoning Voter is an insider's look at campaigns, candidates, media, and voters that convincingly argues that voters make informed logical choices. Samuel L. Popkin analyzes three primary campaigns—Carter in 1976; Bush and Reagan in 1980; and Hart, Mondale, and Jackson in 1984—to arrive at a new model of the way voters sort through commercials and sound bites to choose a candidate. Drawing on insights from economics and cognitive psychology, he convincingly demonstrates that, as trivial as campaigns often appear, they provide voters with a surprising amount of information on a candidate's views and skills. For all their shortcomings, campaigns do matter. "If you're preparing to run a presidential campaign, and only have time to read one book, make sure to read Sam Popkin's The Reasoning Voter. If you have time to read two books, read The Reasoning Voter twice."—James Carville, Senior Stategist, Clinton/Gore '92 "A fresh and subtle analysis of voter behavior."—Thomas Byrne Edsall, New York Review of Books "Professor Popkin has brought V.O. Key's contention that voters are rational into the media age. This book is a useful rebuttal to the cynical view that politics is a wholly contrived business, in which unscrupulous operatives manipulate the emotions of distrustful but gullible citizens. The reality, he shows, is both more complex and more hopeful than that."—David S. Broder, The Washington Post

Samuel L. Popkin is Professor of Political Science at the University of California, San Diego. He has also been a consulting analyst in presidential campaigns, serving as consultant to the Clinton campaign on polling and strategy, to the CBS News election units from 1983 to 1990 on survey design and
analysis, and more recently to the Gore campaign. He has also served as consultant to political parties in Canada and Europe and to the Departments of State and Defense. His most recent book is The Reasoning Voter: Communication and Persuasion in Presidential Campaigns; earlier he co-authored Issues
and Strategies: The Computer Simulation of Presidential Campaigns; and he co-edited Chief of Staff: Twenty-Five Years of Managing the Presidency.

SKU	Unavailable
ISBN 13	9780226675459
ISBN 10	0226675459
Title	The Reasoning Voter
Author	Samuel L Popkin
Condition	Unavailable
Binding Type	Paperback
Publisher	The University of Chicago Press
Year published	1994-06-15
Number of pages	332
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.