The Rebel Entrepreneur by Jonathan Moules
Everyone wants to start their own business and there are many of books telling you how to go about it. The only trouble is that many of them are simply wrong. The Rebel Entrepreneur by Financial Times journalist Jonathan Moules explains why, in many cases, the received wisdom on entrepreneurship just isn't the best way of doing things. Full of examples of successful entrepreneurs, who've made the grade by doing things differently, this book will show you: - Why you don't need to stick to a business plan; - There's nothing wrong with learning from the ideas of others ; - Why, if things get tough, you should put your prices up; - How cutting costs can kill your business. The Rebel Entrepreneur is the alternative guide to starting your own business and succeeding that no entrepreneur can afford to be without.
"Full of fresh insights and great examples, Jonathan Moules' book really stands out among the countless books written for entrepreneursI highly recommend it to anyone who is serious about starting a business." * Sahar Hashemi OBE, founder of Coffee Republic and Skinny Candy, and bestselling author of 'Anyone Can Do It' *
"Moules's book is an interesting collection of stories from some of the most prominent and successful entrepreneurs the UK has to offer..There is much to be gained from reading about other people's crises and errors, and their imaginative methods for resolving them. Though this is not a reference book, it contains nuggets of advice and practical information that most people building a business would be grateful to hear." * Financial Times *
"Moules's book is an interesting collection of stories from some of the most prominent and successful entrepreneurs the UK has to offer..There is much to be gained from reading about other people's crises and errors, and their imaginative methods for resolving them. Though this is not a reference book, it contains nuggets of advice and practical information that most people building a business would be grateful to hear." * Financial Times *
Jonathan Moules is Enterprise Correspondent for the Financial Times and he has profiled hundreds of companies and their owners, and received thousands of letters from entrepreneurs and aspiring entrepreneurs. His extensive experience in all things entrepreneurial forms the basis for his new book.
| SKU | Unavailable |
| ISBN 13 | 9780749464820 |
| ISBN 10 | 0749464828 |
| Title | The Rebel Entrepreneur |
| Author | Jonathan Moules |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Kogan Page Ltd |
| Year published | 2012-07-03 |
| Number of pages | 224 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |