The Referral Engine
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The Referral Engine by John Jantsch
The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends-it's an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire. Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers. Some of Jantsch's strategies include: -Talk wJohn Jantsch is a marketing strategist, speaker, and author of Duct Tape Marketing, The Commitment Engine, and The Referral Engine, among other books. The Duct Tape Marketing Consultant Network is his brainchild. He is a resident of Kansas City.
| SKU | Unavailable |
| ISBN 13 | 9781591843115 |
| ISBN 10 | 1591843111 |
| Title | The Referral Engine |
| Author | John Jantsch |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Penguin Putnam Inc |
| Year published | 2010-05-13 |
| Number of pages | 256 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |