Reimagining Design
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Reimagining Design by Kevin G Bethune
The power of transformative design, multidisciplinary leaps, and diversity: lessons from a Black professional’s journey through corporate America. Design offers so much more than an aesthetically pleasing logo or banner, a beautification add-on after the heavy lifting. In Reimagining Design, Kevin Bethune shows how design provides a unique angle on problem-solving—how it can be leveraged strategically to cultivate innovation and anchor multidisciplinary teamwork. As he does so, he describes his journey as a Black professional through corporate America, revealing the power of transformative design, multidisciplinary leaps, and diversity. Bethune, who began as an engineer at Westinghouse, moved on to Nike (where he designed Air Jordans), and now works as a sought-after consultant on design and innovation, shows how design can transform both individual lives and organizations. In Bethune’s account, diversity, equity, and inclusion emerge as a recurring theme. He shows how, as we leverage design for innovation, we also need to consider the broader ecological implications of our decisions and acknowledge the threads of systemic injustice in order to realize positive change. His book is for anyone who has felt like the “other”—and also for allies who want to encourage anti-racist, anti-sexist, and anti-ageist behaviors in the workplace. Design transformation takes leadership—leaders who do not act as gatekeepers but, with agility and nimbleness, build teams that mirror the marketplace. Design in harmony with other disciplines can be incredibly powerful; multidisciplinary team collaboration is the foundation of future innovation. With insight and compassion, Bethune provides a framework for bringing this about.
John Maeda is an American technologist, designer, engineer, artist, investor, author, and teacher. He was recently appointed Chief Experience Officer at Publicis Sapient, the technology marketing consulting and delivery arm of communications conglomerate Publicis. He has held positions with Automattic, the parent company of WordPress.com, the venture capital firm Kleiner Perkins, led research at the MIT Media Lab, and served as president of the Rhode Island School of Design. Named as one of the 75 most influential people of the 21st Century by Esquire, Maeda draws on his diverse background as an MIT-trained engineer, award-winning designer, and executive leader to bring people and ideas together at scale. He is the author of several celebrated books, including The Laws of Simplicity and Redesigning Leadership. He has appeared as a speaker all over the world, from Davos to Beijing to Sü¾Œ¶”¼o Paulo to New York, and his talks for TED.com have received millions of views. He was born, raised, and lives in the United States of America.
| SKU | Unavailable |
| ISBN 13 | 9780262046503 |
| ISBN 10 | 0262046504 |
| Title | Reimagining Design |
| Author | Kevin G Bethune |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | MIT Press Ltd |
| Year published | 2022-03-15 |
| Number of pages | 192 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |