Reinspiring the Corporation by Mark C Scott
The Last ten years of change, downsizing, rightsizing and restructuring have left us feeling weary and demoralized. We are ready for a new idea to get out of this rut. The way forwards to truly inspire the people in your corporation. Mark Scott has discovered that, if all their particular qualities are stripped back, the great religious movements share seven common qualities through which they inspire faith in people. These qualities form the basis of the Reinspiration process and can be attuned to any corporation. The essence of the process is mapped out as follows: ? Create an evolving and powerful framework of moral authority ? Create a mutual supportive context focused on collective outcomes ? Create a highly developed common Language, idiom and identity ? Create a clear and powerful sense of heritage and purpose ? Create a continual flow of self-questioning ? Create a positive, even aggressive, view of the future ? Create an enduring mystique. Reinspiration is a cohesive philosophy, an ethos that runs through an entire organization. It is continuous. Once begun it will initiate a continual wave of self-renewal. The reinspired corporation is one that understands these seven forces and actively masters them as part of its medium and long-term strategy. It has mastered how to command the full emotional and spiritual drive of its people and is positioned to reap the incomparable benefits. It recognizes the opportunity to plug the gap of meaning in our lives. In an age where the only significant capital is intellectual, the reinspired corporation will win. This book provides the tools (and a framework in which to set them) that will help the beleaguered, strategy-weary firm get there, to reinspire itself.
"Perhaps he (Scott) has a pointIn an age where the only significant capital is intellectual, the "re-inspired corporation" has a better chance of winning." -The Independent - Book of the Week
"This book offers insights into practical ways to tap the collective potential of any organisation and justifies careful reading for those with management responsibility, even at department level." - Supply Management
"....an interesting study..." -Business Age
"This book offers insights into practical ways to tap the collective potential of any organisation and justifies careful reading for those with management responsibility, even at department level." - Supply Management
"....an interesting study..." -Business Age
Mark C. Scott is an Executive Vice President of Lighthouse Holdings, a newly created global marketing communications group. Until recently, he was Operations Director at WPP Group plc., prior to which he worked for a number of years as a management consultant in Europe and the USA. He received his MBA from Harvard Business School and was educated at both Oxford and Cambridge Universities. He is the author of Value Drivers and The Intellect Industry, both published by John Wiley & Sons Ltd.
| SKU | Unavailable |
| ISBN 13 | 9780471863700 |
| ISBN 10 | 047186370X |
| Title | Reinspiring the Corporation |
| Author | Mark C Scott |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | John Wiley & Sons Inc |
| Year published | 2000-03-16 |
| Number of pages | 208 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |