Relationship Marketing by Martin Christopher
The emphasis in relationship marketing is both on getting customers and on keeping them. This book explores the process of developing and implementing relationship strategies and highlights a shift in marketing practice.For more than 30 years, Martin Christopher has been at the forefront of the development of modern logistics and supply chain management concepts. He is an Emeritus Professor of Marketing and Logistics at Cranfield University, where he helped establish the Centre for Logistics and Supply Chain Management as a world-class research institute. His published work has received a lot of attention from other academics, and he's been invited to speak at academic and industrial meetings all over the world.
| SKU | Unavailable |
| ISBN 13 | 9780750602587 |
| ISBN 10 | 0750602589 |
| Title | Relationship Marketing |
| Author | Martin Christopher |
| Series | Cim Professional Development |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Elsevier Science & Technology |
| Year published | 1991-11-25 |
| Number of pages | 280 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |