Relationship Marketing by Regis Mckenna
From the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate--and own--the market in the Age of the Customer.Regis McKenna is the founder and chairman of Regis McKenna, Inc., a Palo Alto, California-based international marketing consultancy organization. He is also a general partner at Kleiner Perkins Caufield & Byers, a renowned U.S. venture capital firm. a company that invests in startups. He is a trustee at Santa Clara University and a director for a number of private and public organizations. He is an advisor to the Stanford Graduate School of Management and the School of Government. He gives a lot of talks at universities and industry conferences all over the world.
| SKU | Unavailable |
| ISBN 13 | 9780201567694 |
| ISBN 10 | 0201567695 |
| Title | Relationship Marketing |
| Author | Regis Mckenna |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Addison Wesley Longman (Higher Education Division, Pearson Education) |
| Year published | 1991-11-01 |
| Number of pages | 600 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |