Release the Power of ENTANGLED MARKETING(TM)
World of Books
The feel-good place to buy books
Release the Power of ENTANGLED MARKETING(TM) by Sebastian Jespersen
Entangled Marketing is the new business model for building a supportive, enduring and mutually-rewarding customer relationship. Sebastian Jespersen and Stan Rapp have created this thought-provoking business and marketing model through their vision of entangling the brand and the consumer in an unbreakable, ongoing relationship. They find fault with today's lock-step focus on engagement when advanced digital technology makes anything imaginable--truly doable.
The book introduces a number of groundbreaking ideas centered around the ways a brand can provide meaning and value to customers to keep them in an ongoing relationship for life. The reader will be taken on a journey from the twentieth century's arm's-length relationships to the twenty-first century's Zero Degrees of Separation. The authors maintain that bottom-line results improve exponentially when brand and customer act as a one-plus-one twosome.
The ability to release the power of entangled marketing changes one's thinking about how marketing can work best in the digital age.
| SKU | Unavailable |
| ISBN 13 | 9781942324034 |
| ISBN 10 | 1942324030 |
| Title | Release the Power of ENTANGLED MARKETING(TM) |
| Author | Sebastian Jespersen |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Internationalist |
| Year published | 2016-02-26 |
| Number of pages | 164 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |