Renegades Write the Rules by Amy Jo Martin
Learn the rules to building loyal (and lucrative) digital followings Renegades Write the Rules reveals the innovative strategies behind the social media success of today s top celebrities, brands, and sports icons, and how you can follow their lead.Amy Jo Martin is founder of the social media consultancy Digital Royalty and Digital Royalty University. She's the former director of digital media and research for the NBA's Phoenix Suns. She pioneered how professional sports integrate social media and planned the first-ever professional sports Tweet Up with Shaquille O'Neal. Martin was named one of Forbes' Best-Branded Women on Twitter with nearly 1.2 million devoted followers (@AmyJoMartin). She is a regular contributor to the Harvard Business Review, and you can visit her Web site at www.amyjomartin.com.
| SKU | Unavailable |
| ISBN 13 | 9781118340516 |
| ISBN 10 | 1118340515 |
| Title | Renegades Write the Rules |
| Author | Amy Jo Martin |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | John Wiley & Sons Inc |
| Year published | 2012-10-26 |
| Number of pages | 224 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |