REPOSITIONING: Marketing in an Era of Competition, Change and Crisis
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REPOSITIONING: Marketing in an Era of Competition, Change and Crisis by Jack Trout
Jack Trout's timely follow up to his landmark work, Positioning!
Jack Trout (Greenwich, CT) is Chairman of Trout & Partners. Authors of numerous best-sellers, Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists. Their books have been translated into 19 languages worldwide.
| SKU | Unavailable |
| ISBN 13 | 9780071635592 |
| ISBN 10 | 0071635599 |
| Title | REPOSITIONING: Marketing in an Era of Competition, Change and Crisis |
| Author | Jack Trout |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | McGraw-Hill Education - Europe |
| Year published | 2009-12-16 |
| Number of pages | 224 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |