The Reputation Playbook by Jennifer Janson
Why do some companies have a seemingly flawless reputation while others constantly fight a losing battle? Maybe you've always kept social media at arm's length, but the thought of a crisis unfolding online keeps you awake at night. This book offers an insightful examination of how social media affects corporate reputation-building.
"This book is a must-read for any business leader looking to not only protect, but grow your corporate reputation in the digital world" -- Gary Lubner, CEO of Belron "The Reputation Playbook lays the foundation for a a new strategy for looking at reputation management in this era of [...] social media." -- Charles Franklin, Small Biz Trends. "With as much as 30 per cent of company value tied up in reputation, it's far too important to be left to comms. Janson is clear that companies need a reputation-aware culture where every stakeholder knows "what you stand for and what your behaviours are" and is admirably clear on how to get there, how to measure it and how to fight a reputational crisis. This is a rich and rewarding book, and when even Ryanair wants to change its public face, it could hardly be more timely." -- People Management Magazine
A Canadian who cut her communications teeth at one of the USA’s biggest agencies, Jennifer Janson now owns and runs UK-based Six Degrees, a specialist reputation management agency serving the science, engineering and technology fields. She is a strategic communicator who has worked for the likes of ABB, Ericsson, Fidelity Growth Partners Europe Lexmark, Nexans, Skype and Vodafone over her 18-year career. Jennifer is passionate about all aspects of corporate reputation and has seen time and again the damage that can be done when the true value of reputation is ignored.Alongside running her business, Jennifer regularly gives guest lectures on reputation-related topics at University College London, Henley Business School and Buckinghamshire New University, as well at numerous events. She is a member of the UK’s Business Superbrands Council 2015. In addition, Jennifer is a member of the EMEA board of the Entrepreneurs’ Organization. She is an advisory board member for sustainability consulting start-up Vertigo Ventures and a mentor at start-up incubator Seedcamp.Having spent her formative childhood years in the country, Jennifer is a trustee of a South African charity called Afrika Tikkun, keeping her South African roots close to her heart. A mother to three children, she is still searching for that elusive work-life balance!
| SKU | Unavailable |
| ISBN 13 | 9780857193551 |
| ISBN 10 | 0857193554 |
| Title | The Reputation Playbook |
| Author | Jennifer Janson |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Harriman House Publishing |
| Year published | 2014-10-16 |
| Number of pages | 238 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |