Reputation Rules: Strategies for Building Your Companys Most valuable Asset by Daniel Diermeier

Reputation Rules: Strategies for Building Your Companys Most valuable Asset by Daniel Diermeier

A Kellogg School of Management professor sets the benchmark for using reputation as a vital part of corporate strategy

Daniel Diermeier , Ph.D., is the IBM Professor of Regulation and Competitive Practice and director of the Ford Motor Company Center for Global Citizenship at the Kellogg School of Management, Northwestern University. He has served as an advisor to leading companies, including Accenture, Cargill, Johnson & Johnson, Kraft, McDonald’s, and Shell. He is also a senior advisor to the FBI. In 2007, Dr. Diermeier won the Faculty Pioneer Award from the Aspen Institute, named the “Oscar of Business Schools” by the Financial Times.

SKU	Unavailable
ISBN 13	9780071763745
ISBN 10	0071763740
Title	Reputation Rules: Strategies for Building Your Companys Most valuable Asset
Author	Daniel Diermeier
Condition	Unavailable
Binding Type	Hardback
Publisher	McGraw-Hill Education - Europe
Year published	2011-06-16
Number of pages	320
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.