Research Methods for Business Students
Summary
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Research Methods for Business Students by Mark Saunders
In this book, Saunders et al address what are perhaps the two biggest problems in teaching Research Methods getting students interested in methodology and theory and helping them to understand the practical relevance. Depth of coverage combined with an accessible style, a real practicality and a straightforward structure result in consistently good student and lecturer feedback. Saunders is an excellent book in terms of both coverage and clarity of expression and this 4th edition will go from strength to strength.Mark Saunders is Professor of Business Research Methods at School of Management, University of Surrey. Philip Lewis and Adrian Thornhill are former Principal Lecturers, Gloucestershire Business School, University of Gloucestershire.
| SKU | Unavailable |
| ISBN 13 | 9780273701484 |
| ISBN 10 | 0273701487 |
| Title | Research Methods for Business Students |
| Author | Mark Saunders |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Pearson Education Limited |
| Year published | 2006-05-13 |
| Number of pages | 656 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |