Research Methods for the Behavioral Sciences by Frederick J Gravetter

Research Methods for the Behavioral Sciences by Frederick J Gravetter

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Summary

Helps student see how interesting and exciting experimental and non-experimental research can be. This book offers tips and strategies for generating research ideas and an examination of research strategy and design. It emphasizes the decisions researchers must make at each stage of the process.

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Research Methods for the Behavioral Sciences by Frederick J Gravetter

Best-selling statistics author, Fredrick J. Gravetter, and co-author Lori-Ann B. Forzano have written a text for research methods that helps student see how interesting and exciting experimental and non-experimental research can be. Inviting and conversational, "Research Methods For The Behavioral Sciences, Second Edition" leads students through the research process from start to finish. Organized to match the research process, the text opens with tips and strategies for generating research ideas, moves to selecting measures and participants, and then offers an examination of research strategy and design.This step-by-step approach emphasizes the decisions researchers must make at each stage of the process. The authors' avoid a 'cookbook' approach to the facts by linking terminology with applied concepts; their 'lecture in a book' style makes the text accessible to students by emphasizing discussion and explanation of topics. Each chapter ends with a set of student exercises and activities.
SKU Unavailable
ISBN 13 9780495091455
ISBN 10 0495091456
Title Research Methods for the Behavioral Sciences
Author Frederick J Gravetter
Condition Unavailable
Binding Type Paperback
Publisher Cengage Learning, Inc
Year published 2005-08-21
Number of pages 512
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.