Research Methods for the Fashion Industry by Judy Zaccagnini Flynn

Research Methods for the Fashion Industry by Judy Zaccagnini Flynn

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Summary

Research is the foundation for understanding consumers and making informed decisions. This title offers tools for students and professionals to analyze and develop critical thinking skills and sift through what is read and seen to understand the target market for which they design, buy, market, or manage in the fashion industry.

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Research Methods for the Fashion Industry by Judy Zaccagnini Flynn

Research is the foundation for understanding consumers and making informed decisions. This title offers tools for students and professionals to analyze and develop critical thinking skills and sift through what is read and seen to understand the target market for which they design, buy, market, or manage in the fashion industry.
Judy Zaccagnini Flynn is a professor at Framingham State College. Irene M. Foster is a professor and Coordinator of Fashion Design and Retailing in the Consumer Sciences Department at Framingham State College.
SKU Unavailable
ISBN 13 9781563676338
ISBN 10 1563676338
Title Research Methods for the Fashion Industry
Author Judy Zaccagnini Flynn
Condition Unavailable
Binding Type Paperback
Publisher Bloomsbury Publishing PLC
Year published 2009-08-01
Number of pages 352
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.