Research Themes for Events
Research Themes for Events
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Summary
Events Management as a subject has been well documented from a practical angle, but this is the first book to cover events from a research perspective. Subjects on consumer behaviour, authenticity and new technologies are included, and the research angle is covered by addressing key concepts, theories and discussions centring on these subjects.
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Research Themes for Events by Anna Borley
*The first book to cover events management from a research angle *Includes a number of case studies to provide a well-rounded approach to the subject *Addresses key concepts, theories and discussions around subjects such as consumer behaviour, authenticity and new technology
Alan Clarke currently works at the University of Pannonia, in Hungary and has had a significant role in establishing the English versions of the full undergraduate and Masters programmes. He has a wide range of research and consultancy experience in tourism planning, strategy and sustainable development. He has published widely in sustainable tourism, cultural heritage, community festivals and events, religious tourism and semiotic understandings of these developments. His current research focuses on aspects of governance and stakeholder involvement. He has adopted the Balaton and its cultures as a favourite place, warmed by the sun, refreshed by the waters and challenged to know more about the wines of the region. Peter Robinson is Head of the Centre for Tourism and Hospitality Management at Leeds Beckett University. Prior to entering academia Peter gained experience in the public, private and voluntary sectors within tourism, hospitality and events management, including senior management roles with The National Trust and Derby University as Tourism Projects Manager overseeing a range of EU funded business support projects. Peter has worked as a business development consultant (mainly within the leisure sector) with a number of high profile clients across the UK. Peter has gained experience developing businesses in the tourism, events, automotive, retail and IT sectors. He is currently a Trustee of the Carpet Museum in Kidderminster and Elvaston Castle and Gardens Trust. He is a Member of The Tourism Society and The Tourism Management Institute, and a fellow of the Higher Education Academy The Institute for Travel and Tourism Management (and a member of the ITT Education an Training Committee). Peter is a Principal Fellow of the Higher Education Academy Professor and Executive Director
| SKU | Unavailable |
| ISBN 13 | 9781780642529 |
| ISBN 10 | 1780642520 |
| Title | Research Themes for Events |
| Author | Anna Borley |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | CABI Publishing |
| Year published | 2013-10-25 |
| Number of pages | 192 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |