Retail Desire by Johnny Tucker
Tucker explores the best in international retail campaigns, from an icicle window display made of resin to bespoke acid-coloured glass shelving; from one small figurine as a display to actors playing football in "live windows." Visual merchandising is always breaking new moulds in style, lighting, and use of materials - Retail Desire provides both the inspiration and the practical know-how on how to succeed in this competitive area.
Johnny Tucker is a newspaper, magazine and TV journalist and design historian. He is editor of RED (Retail Equipment and Design) magazine, one of the UK and Europe's leading retail trade publications, and acts as a marketing consultant and website writer for a number of leading retailers.
| SKU | Unavailable |
| ISBN 13 | 9782880468064 |
| ISBN 10 | 288046806X |
| Title | Retail Desire |
| Author | Johnny Tucker |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Rotovision |
| Year published | 2004-12-24 |
| Number of pages | 160 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |