The Retail Handbook by Antony Welfare
HOW DO YOU CONECT WITH A DIGITALY SAVY CUSTOMER, WHO KNOWS AL ABOUT YOUR PRODUCTS AND CAN SHOP ANYWHERE, ANYTIME?For retailers and brands trading in a digital world, it's easy to lose track of where the lines between physical retail and digital retail start and finish.In The Retail Handbook, Antony Welfare shares a unique view of retailing from the 1930s up to today's cutting edge best practice. With insights drawn from his wide experience of working with global retailers and consumer brands in the digital transformation arena, Antony offers practical solutions to the challenges of retailing in the digital age, including:- How to reach your ideal customers in a crowded worldHow to keep your customers coming back for moreWhy omnichannel is essentialThe importance of content for your brandDealing with direct-to-consumer challenges
ANTONY WELFARE is an eminent leader in the world of blockchain, dedicated to helping others understand the transformational potential of blockchain technology and implement this, particularly in enterprise organisations. As global Managing Director of Luxoft, Antony is leading the strategy to deliver enterprise-grade blockchain solutions across all sectors, and using various leading-edge blockchain solutions, including Hyperledger fabric, Indy, Corda and Ethereum.
Antony co-founded the Retail Blockchain Consortium alongside University College London's Centre for Blockchain Technologies (UCL CBT), to drive blockchain adoption across the retail value chain. He is also an advisor on blockchain to the UK government, a guest lecturer on UCL's blockchain programme, a member of Forbes Technology Council, a keynote speaker on blockchain and the author of The Retail Handbook.
| SKU | Unavailable |
| ISBN 13 | 9781781332153 |
| ISBN 10 | 1781332150 |
| Title | The Retail Handbook |
| Author | Antony Welfare |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Rethink Press |
| Year published | 2018-01-30 |
| Number of pages | 250 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |