Retail Management by Barry Berman
For courses in Retail Management. A contemporary text that helps readers thrive in today’s retailing industry Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that readers can thrive in today’s retailing industry.
Evans, Joel: - Joel Evans is Assistant Professor in Literature at the University of Nottingham. He has published articles in New Review of Film and Television Studies, Textual Practice, and Novel: A Forum on Fiction.
| SKU | Unavailable |
| ISBN 13 | 9780133796841 |
| ISBN 10 | 0133796841 |
| Title | Retail Management |
| Author | Barry Berman |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Pearson Education (US) |
| Year published | 2017-06-13 |
| Number of pages | 592 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |