Retail Marketing Plans by Malcolm Mcdonald
This text addresses marketing planning applied in a retailing context to give readers an insight into the strategies they should be adopting. The book is intended to show marketing managers and directors within the sector how best to achieve their long-term goals.| SKU | Unavailable |
| ISBN 13 | 9780750620215 |
| ISBN 10 | 0750620218 |
| Title | Retail Marketing Plans |
| Author | Malcolm Mcdonald |
| Series | Professional Development S |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Elsevier Science & Technology |
| Year published | 1996-07-15 |
| Number of pages | 220 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |