Retail Power Plays by Michael Jary
How can retail brand power be built and maintained? What are the implications of this for 'producer brands' like Coca-Cola? How will retailing look in the twenty-first century? This book sets out strategies and implementation programmes for building strong brands in retailing, to create competitive differentiation and superior financial returns. It begins with an analysis of how retail and 'own label' brands have leap-frogged traditional producer brands. The authors argue that this is changing the consumer goods industry. To meet these new challenges, the book sets out action plans and examines branding strategies in a number of different market sectors. It also uses analysis and case-studies from around the world, particularly the USA, Europe and Japan.'How far can retailers go in developing and exploiting their own brands? According to a new book, the potential is already a reality in the UK' - Stephen Foster, Analysis
Andrew Wileman, a Harvard MBA, is an international consultant who worked for Booz Allen & Hamilton in London and New York, Boston Consulting Group and OC & C Strategy Consultants where he is a senior partner. He has been CFO of two technology businesses, is the author of Retail Power Play and is a regular columnist on Management Today. www.andrewwileman.com
| SKU | Unavailable |
| ISBN 13 | 9780333685273 |
| ISBN 10 | 033368527X |
| Title | Retail Power Plays |
| Author | Michael Jary |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Palgrave Macmillan |
| Year published | 1997-06-24 |
| Number of pages | 280 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |