Retailing: Integrated Retail Management
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Retailing: Integrated Retail Management by James R Ogden
This undergraduate-level text provides a cohesive introduction to all of the various elements essential for effective retail management: accounting, finance, management, information technology, and marketing. Ogden and Ogden offer an integrated retail management approach that helps students to see the "big picture" by drawing together the activities involved in retailing, and illustrating how key concepts relate to one another through real-world examples. E-tailing coverage appears at appropriate points throughout the text so that students recognize that it uses many of the same business models as traditional retailing.| SKU | Unavailable |
| ISBN 13 | 9780618223459 |
| ISBN 10 | 0618223452 |
| Title | Retailing: Integrated Retail Management |
| Author | James R Ogden |
| Condition | Unavailable |
| Publisher | Cengage Learning, Inc |
| Year published | 2004-02-09 |
| Number of pages | 544 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |