Rethinking Business-to-business Marketing
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Rethinking Business-to-business Marketing by Paul Sherlock
It is often said that business-to-business purchasing decisions, unlike consumer spending, are based on a rational analysis of specifications. This book argues that a "valuing image" which knowledge merely serves to rationalize, lies behind most industrial customers' decisions, and it is on this that sellers should concentrate.| SKU | Unavailable |
| ISBN 13 | 9780029286159 |
| ISBN 10 | 0029286158 |
| Title | Rethinking Business-to-business Marketing |
| Author | Paul Sherlock |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Simon & Schuster |
| Year published | 1990-12-01 |
| Number of pages | 188 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |