Rethinking Strategy for Creative Industries by Milan Todorovic

Rethinking Strategy for Creative Industries by Milan Todorovic

Creative Industry practices are increasingly manifested through hybrid models and methods and emerging sub-sectors. With ever finer dividing lines between form and content, product and service, participation and consumption, the distinctions between sectors are increasingly blurred, while new, convergent models emerge. Reflecting this fluid context, this book provides a new perspective on strategy in the Creative Industries. Based on extensive original research and live empirical data derived from case studies, interviews, and observations with creative managers, it reveals strategic decision-making by analysing business manoeuvres and stages of innovation in the Creative Industries. Through analysing the interactive features of aesthetically driven information assets, and how new user/consumer cultures are applied, it uncovers the principles that are transforming strategy in the Creative Industries. This innovative volume will be of significant interest to scholars, advanced students and practitioners in the Creative Industries as well as well as industry consultancies and practitioners.

Milan Todorovic is Senior Lecturer in Creative Industries at London Metropolitan University, UK, and Visiting Professor at SAE Milan, Italy. with Ali Bakir, Principal Lecturer at Buckinghamshire New University, UK, and Visiting Professor at Novi Sad University, Serbia.

SKU	Unavailable
ISBN 13	9780415730594
ISBN 10	0415730597
Title	Rethinking Strategy for Creative Industries
Author	Milan Todorovic
Series	Routledge Research In The Creative And Cultural Industries
Condition	Unavailable
Binding Type	Hardback
Publisher	Taylor & Francis Ltd
Year published	2016-03-07
Number of pages	252
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.