Revealing the Corporation by John Balmer
An international and multidisciplinary collection of works capturing the quintessence of the corporation and its inner and outer manifestations.'Essential reading for all companies seeking to develop a more effective strategic identity in the marketplace' - Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University, USA
“This book speaks cogently to scholars, teachers, and executives. Scholars will be helped by the substantial commentary on individual articles and the extensive references. Teachers will find the chapter introductions and discussion questions useful. Those in practice – in corporations, communication firms, and brand consultancies – will benefit from the volume’s orientation to their perspectives. All readers will welcome the breadth of the anthology, the module essays that analyze the multidimensional character of the field, and the future-oriented insights into what the authors call ‘corporate-level marketing’.”- John A. Quelch, Senior Associate Dean, International Development, Harvard Business School, USA
'I commend this book as essential reading for all companies seeking to develop a more effective strategic identity in the marketplace.' - Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management
| SKU | Unavailable |
| ISBN 13 | 9780415284219 |
| ISBN 10 | 041528421X |
| Title | Revealing the Corporation |
| Author | John Balmer |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Taylor & Francis Ltd |
| Year published | 2003-03-13 |
| Number of pages | 384 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |