Revenue Management by Robert G Cross

Revenue Management by Robert G Cross

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Summary

In its most basic form, Revenue Management (RM) helps managers to focus on the buying behaviour of customers, enabling them to make adjustments in price and product availability to achieve significant revenue gains. This is a guide to implementing RM.

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Revenue Management by Robert G Cross

In its most basic form, Revenue Management (RM) helps managers to focus on the buying behaviour of customers, enabling them to make adjustments in price and product availability to achieve significant revenue gains. This is a guide to implementing RM.
SKU Unavailable
ISBN 13 9780752809793
ISBN 10 0752809792
Title Revenue Management
Author Robert G Cross
Condition Unavailable
Binding Type Hardback
Publisher Orion Publishing Co
Year published 1997-05-06
Number of pages 288
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.